International Place Branding Yearbook : Managing Reputational Risk PDF
by Frank M. Go, Robert Govers
Description
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:272 pages, 47, 28 figures, 16 black & white tables, 3 black & white halftones
- Publisher:Palgrave Macmillan
- Publication Date:29/09/2011
- Category:
- ISBN:9780230343320
Other Formats
- Hardback from £36.00
Information
-
Download - Immediately Available
- Format:PDF
- Pages:272 pages, 47, 28 figures, 16 black & white tables, 3 black & white halftones
- Publisher:Palgrave Macmillan
- Publication Date:29/09/2011
- Category:
- ISBN:9780230343320