Imagineering: Innovation in the Experience Economy Paperback / softback
by Gabrielle (Utrecht University of Arts, the Netherlands) Kuiper, Bert (NHTV University of Applied Sciences, the Netherlands) Smit
Paperback / softback
Description
To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products.
Distinction based on quality no longer provides competitive advantage.
Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers.
This book explains the background of the need for experiences and then focusses on how to design them.
Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:292 pages
- Publisher:CABI Publishing
- Publication Date:15/08/2014
- Category:
- ISBN:9781780644653
Information
-
Out of stock
- Format:Paperback / softback
- Pages:292 pages
- Publisher:CABI Publishing
- Publication Date:15/08/2014
- Category:
- ISBN:9781780644653