Manipulation of the American Voter : Political Campaign Commercials Hardback
by Gary A. Copeland, Karen S. Johnson-Cartee
Hardback
Description
Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising.
It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising.
By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season.
This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.
Information
-
Out of stock
- Format:Hardback
- Pages:232 pages
- Publisher:Bloomsbury Publishing Plc
- Publication Date:21/08/1997
- Category:
- ISBN:9780275955885
Information
-
Out of stock
- Format:Hardback
- Pages:232 pages
- Publisher:Bloomsbury Publishing Plc
- Publication Date:21/08/1997
- Category:
- ISBN:9780275955885