Adding Value (RLE Marketing) : Brands and Marketing in Food and Drink PDF
Edited by Geoffrey (Harvard Business School, USA) Jones, Nicholas J. Morgan
Part of the Routledge Library Editions: Marketing series
Description
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Information
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Download - Immediately Available
- Format:PDF
- Pages:368 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:19/09/2014
- Category:
- ISBN:9781317643821
Information
-
Download - Immediately Available
- Format:PDF
- Pages:368 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:19/09/2014
- Category:
- ISBN:9781317643821