Strategic Management of Market Niches : A Model Framework Paperback / softback
by Gorazd Ocvirk
Part of the Schriften zur Unternehmensentwicklung series
Paperback / softback
Description
Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches.
Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on.
This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:231 pages, 43 Illustrations, black and white; IX, 231 p. 43 illus.
- Publisher:Springer
- Publication Date:18/12/2017
- Category:
- ISBN:9783658203634
Other Formats
- PDF from £38.24
Information
-
Item not Available
- Format:Paperback / softback
- Pages:231 pages, 43 Illustrations, black and white; IX, 231 p. 43 illus.
- Publisher:Springer
- Publication Date:18/12/2017
- Category:
- ISBN:9783658203634
