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The Rise of Marketing and Market Research, Hardback Book

The Rise of Marketing and Market Research Hardback

Edited by H. Berghoff, P. Scranton, U. Spiekermann

Part of the Worlds of Consumption series

Hardback

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Description

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

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£44.99

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