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Multi-Channel-Retailing, Paperback / softback Book

Multi-Channel-Retailing Paperback / softback

Part of the Forschungsgruppe Konsum Und Verhalten series

Paperback / softback

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Description

Hanna Schramm-Klein analysiert die Wirkungen von Multi-Channel-Systemen auf das individuelle Konsumentenverhalten und zeigt, dass Multi-Channel-Systeme bei Betonung von Ahnlichkeit und Konsistenz in der Ausgestaltung als Strategie zur Steigerung des "Share of Customer" eingesetzt werden konnen.

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£69.99

£57.89

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