Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Attribution Modelling in Google Ads and Facebook, Paperback / softback Book

Attribution Modelling in Google Ads and Facebook Paperback / softback

Paperback / softback

Out of stock

Description

Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time.

A lot has been said about attribution modelling over the years.

However, talking about attribution is the easy bit, implementing it is the real challenge.

This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook.

This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.

Information

Other Formats

£65.00

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information