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Electronic Commerce : Principles and Practice, Hardback Book

Electronic Commerce : Principles and Practice Hardback

Hardback

Out of stock

Description

This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject.

The book provides a balance of theories, applications, and hands-on material.

Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies.

They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations.

They conclude with 25-30 review questions and 6-10 projects for further investigation.

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£79.00

Out of stock
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