Brand Champions : How Superheroes bring Brands to Life PDF
by I. Buckingham
Description
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance.
Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:26/01/2011
- Category:
- ISBN:9780230304659
Other Formats
- Hardback from £44.99
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:26/01/2011
- Category:
- ISBN:9780230304659