K-pop Innovation: The Future Of Korean Innovation That Took The World By Storm Hardback
by Jangwoo (Kyungpook National University, South Korea) Lee
Hardback
Description
K-pop's remarkable global popularity is no coincidence.
Its success cannot be attributed to a talented individual or a set of favourable government policies but is instead the result of continuous innovation by risk-taking entrepreneurs.For the first time in English, this book presents a focus on the managerial and structural features of the K-pop industry to unpack the resounding success of K-pop companies and the Hallyu Wave phenomenon.
It analyses leading industry players, explaining the success strategies of K-pop from the perspective of innovation management theory.
It places a particular special emphasis on SM Entertainment, a leading pioneer in the South Korean entertainment industry, and sheds light on the company's strategies for success.As the book examines how K-pop developed over time, it draws an interesting parallel with the semiconductor and IT industries, noting common characteristics between them.
It concludes with thoughts on K-pop's future and advises K-pop innovators on developing new business models combining new technologies in artificial intelligence (AI), robotics and augmented reality (AR) to keep the momentum going.
It is a must-read for readers interested in innovation, the entertainment industry, and the global phenomenon that is the Hallyu Wave.
Information
-
Out of stock
- Format:Hardback
- Pages:288 pages
- Publisher:World Scientific Publishing Co Pte Ltd
- Publication Date:12/03/2024
- Category:
- ISBN:9789811271717
Information
-
Out of stock
- Format:Hardback
- Pages:288 pages
- Publisher:World Scientific Publishing Co Pte Ltd
- Publication Date:12/03/2024
- Category:
- ISBN:9789811271717
