Building Distinctive Brand Assets Hardback
by Jenni (Research Professor, Research Professor, auUniversity of South Australia) Romaniuk
Hardback
Description
Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change.
Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.
Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management.
The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building.
The second section covers measurement approaches, and how to use and interpret key metrics.
The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette.
This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
Information
-
In Stock - usually despatched within 24 hours
- Format:Hardback
- Pages:248 pages
- Publisher:Oxford University Press Australia
- Publication Date:16/03/2018
- Category:
- ISBN:9780190311506
Information
-
In Stock - usually despatched within 24 hours
- Format:Hardback
- Pages:248 pages
- Publisher:Oxford University Press Australia
- Publication Date:16/03/2018
- Category:
- ISBN:9780190311506
