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Social Issues of Advertising, Paperback / softback Book

Social Issues of Advertising Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Advertising is something which we are exposed to from a young age and which can affect us in many different ways.

Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society.

Written by professors of advertising with experience from both within the industry and from international research, the collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion.

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£37.95

Available to Order - This title is available to order, with delivery expected within 2 weeks
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