Handbook of Research on Mobile Marketing Management PDF
Edited by Key Pousttchi, Dietmar G. Wiedemann
Part of the Advances in E-Business Research series
Description
Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support.
This groundbreaking type of marketing provides the luxury of reaching consumers in a greater variety of times and settings than ever before, a possibility that those in the advertising field crave.
The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing thoughts and practices.
Through offering more than 25 insightful articles by international experts on leading edge technologies of marketing applications, this reference is a critical resource for advertisers, researchers, and academicians. .
Information
-
Download - Immediately Available
- Format:PDF
- Pages:582 pages
- Publisher:IGI Global
- Publication Date:30/11/2009
- Category:
- ISBN:9781605660752
Information
-
Download - Immediately Available
- Format:PDF
- Pages:582 pages
- Publisher:IGI Global
- Publication Date:30/11/2009
- Category:
- ISBN:9781605660752
