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Scenario Planning : The Link Between Future and Strategy, Paperback / softback Book

Scenario Planning : The Link Between Future and Strategy Paperback / softback

Paperback / softback

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Description

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance.

The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy.

They argue that the concept of scenario planning is as much an art as a practical management tool.

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£44.99

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