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From Soapbox to Soundbite : Party Political Campaigning in Britain since 1945, PDF eBook

From Soapbox to Soundbite : Party Political Campaigning in Britain since 1945 PDF

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Electioneering in Britain is now a highly sophisticated and professionalised activity.

This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning.

A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

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