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Kansei Engineering, 2 Volume Set, PDF eBook

Kansei Engineering, 2 Volume Set PDF

Edited by Mitsuo Nagamachi

Part of the Systems Innovation Book Series series

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MAC or PC? Kindle or Sony ereader? Droid, iPhone, or BlackBerry? Customers often find it hard to distinguish between products due to functional equivalency.

They will, therefore, base their decisions on subjective factors.

A powerful consumer oriented technology for product development, Kansei or Affective engineering translates customer's feelings

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