Public Health Communication Interventions : Values and Ethical Dilemmas Paperback / softback
by Nurit Guttman
Paperback / softback
Description
The ethical dimensions of health communicators' interventions and campaigns are brought into question in this thought-provoking book.
Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people's values.
The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria.
This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them.
It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:304 pages
- Publisher:SAGE Publications Inc
- Publication Date:30/05/2000
- Category:
- ISBN:9780761902607
Other Formats
- Hardback from £143.00
Information
-
Out of stock
- Format:Paperback / softback
- Pages:304 pages
- Publisher:SAGE Publications Inc
- Publication Date:30/05/2000
- Category:
- ISBN:9780761902607