Perspectives in Marketing, Innovation and Strategy Hardback
Edited by Philip (Kellogg School of Management, USA) Kotler, Subhadip (Indian Institute of Management, Ahmedabad, India) Roy, Satyajit (Institute of Engineering and Management, India) Chakrabarti, Dipak (Institute of Engineering and Management, India) Saha, Rabin (Institute of Engineering and Management, India) Mazumder
Part of the Contemporary Management Practices series
Hardback
Description
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations.
This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others.
It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices.
It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy.
Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.
Information
-
Out of stock
- Format:Hardback
- Pages:254 pages, 101 Tables, black and white; 40 Line drawings, black and white; 40 Illustrations, black a
- Publisher:Taylor & Francis Ltd
- Publication Date:29/09/2023
- Category:
- ISBN:9781032360898
Information
-
Out of stock
- Format:Hardback
- Pages:254 pages, 101 Tables, black and white; 40 Line drawings, black and white; 40 Illustrations, black a
- Publisher:Taylor & Francis Ltd
- Publication Date:29/09/2023
- Category:
- ISBN:9781032360898
