![Experiential Retailing : Concepts and Strategies That Sell, Paperback / softback Book Experiential Retailing : Concepts and Strategies That Sell, Paperback / softback Book](http://hive.dmmserver.com/media/640/97815013/9781501364150.jpg)
Experiential Retailing : Concepts and Strategies That Sell Paperback / softback
by Professor Pauline (Associate Professor at Tennessee State University) Sullivan, Professor Youn-Kyung (Professor at The University of Tennessee Knoxville) Kim, Professor Judith (Professor at University of North Texas) Forney
Paperback / softback
Description
Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment.
It examines the history of retailing and consumption, and how cultural attitudes have changed over time.
Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success.
Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:480 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:23/01/2020
- Category:
- ISBN:9781501364150
Information
-
Out of stock
- Format:Paperback / softback
- Pages:480 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:23/01/2020
- Category:
- ISBN:9781501364150