Aiming Big with Small Cars : Emergence of a Lead Market in India Paperback / softback
by Rajnish Tiwari, Cornelius Herstatt
Part of the India Studies in Business and Economics series
Paperback / softback
Description
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets.
The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation.
Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.
The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:229 pages, 40 Tables, black and white; 78 Illustrations, black and white; XXVII, 229 p. 78 illus.
- Publisher:Springer International Publishing AG
- Publication Date:23/08/2016
- Category:
- ISBN:9783319345222
Other Formats
- Hardback from £89.99
- PDF from £76.08
Information
-
Item not Available
- Format:Paperback / softback
- Pages:229 pages, 40 Tables, black and white; 78 Illustrations, black and white; XXVII, 229 p. 78 illus.
- Publisher:Springer International Publishing AG
- Publication Date:23/08/2016
- Category:
- ISBN:9783319345222
