Rhetorical and Critical Approaches to Public Relations II PDF
Edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer
Part of the Routledge Communication Series series
Description
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:392 pages
- Publisher:Taylor and Francis
- Publication Date:18/02/2009
- Category:
- ISBN:9780203874929
Information
-
Download - Immediately Available
- Format:PDF
- Pages:392 pages
- Publisher:Taylor and Francis
- Publication Date:18/02/2009
- Category:
- ISBN:9780203874929
