Corporate Discourse Paperback / softback
by Ruth (University of Navarra, Spain) Breeze
Part of the Bloomsbury Discourse series
Paperback / softback
Description
Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large.
It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse.
Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:224 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:26/02/2015
- Category:
- ISBN:9781474222877
Information
-
Out of stock
- Format:Paperback / softback
- Pages:224 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:26/02/2015
- Category:
- ISBN:9781474222877