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Location Based Marketing : 3-in-1 Guide to Master Location Based Advertising, Mobile App Marketing & Mobile Data Collection, EPUB eBook

Location Based Marketing : 3-in-1 Guide to Master Location Based Advertising, Mobile App Marketing & Mobile Data Collection EPUB

Part of the Marketing Management series

EPUB

Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

Location Based Marketing - 3 Manuscripts in 1 Book, Including: Mobile Marketing, Digital Marketing and Marketing Analytics.

1)

MOBILE MARKETING:

7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing.

YOU'LL LEARN:

  • The importance of mobile strategy
  • Strategies for Push Notifications
  • The importance A/B testing
  • How to understand the critical components of App Marketing Funnels
  • The power of SMS marketing
  • What Location-Based Marketing is
  • How social media plays into Mobile Marketing
  • What QR codes are
  • How QR codes can transform the customer experience
  • And much more!

2)

DIGITAL MARKETING:

7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting.

YOU'LL LEARN:

  • Why digital marketing is the way of the future?
  • What is a digital story and why your business needs to be telling one?
  • Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.
  • What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?
  • What is email marketing automation and why you should be using it right now (if you haven't already started)?
  • How do you understand your audience and figure out what your messaging should be?
  • How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.
  • And much more!

3)

MARKETING ANALYTICS:

7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.

YOU'LL LEARN:

  • How to determine stakeholders
  • Ways to navigate data integration
  • The importance of key performance indicators
  • Ways of implementing analytics
  • The importance of data governance
  • The purpose of conducting financial analysis
  • The role of IT
  • How to measure success
  • What to look for with Vendors
  • And much more!


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