Future of Tourism Marketing Paperback / softback
Edited by Seongseop (Sam) Kim, Dan Wang
Paperback / softback
Description
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture.
Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations.
Advancements in information technology are leading to changes in business processes, service standards, and management mindsets.
Meanwhile, consumers are also adapting to the new marketing paradigm.
Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies.
Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors.
This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era. The chapters in this book were originally published in Journal of Travel & Tourism Marketing.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:118 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:25/09/2023
- Category:
- ISBN:9781032008387
Information
-
Out of stock
- Format:Paperback / softback
- Pages:118 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:25/09/2023
- Category:
- ISBN:9781032008387