How to Win at CRM : Strategy, Implementation, Management EPUB
by Seth Kinnett
EPUB
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Description
This book provides clarity and guidance on effective strategy, implementation and management of CRM.
It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management.
In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature.
The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization.
This book is for everyone who wants to achieve CRM success.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:238 pages, 15 Illustrations, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:28/07/2017
- Category:
- ISBN:9781351646024
Other Formats
- Paperback / softback from £40.89
- Hardback from £59.99
- PDF from £38.69
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:238 pages, 15 Illustrations, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:28/07/2017
- Category:
- ISBN:9781351646024
