![Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry, EPUB eBook Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry, EPUB eBook](http://hive.dmmserver.com/media/640/97815225/9781522520863.jpg)
Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry EPUB
Edited by Shai Rozenes, Yuval Cohen
Part of the Advances in Hospitality, Tourism, and the Services Industry series
EPUB
Description
Value creation is a pivotal aspect of the modern business industry.
By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established.
The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts.
Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:507 pages
- Publisher:IGI Global
- Publication Date:06/01/2017
- Category:
- ISBN:9781522520863
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:507 pages
- Publisher:IGI Global
- Publication Date:06/01/2017
- Category:
- ISBN:9781522520863