Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Celebrity 2.0 : The Role of Social Media Influencer Marketing in Building Brands, Paperback / softback Book

Celebrity 2.0 : The Role of Social Media Influencer Marketing in Building Brands Paperback / softback

Paperback / softback

Out of stock

Description

Social media influencers rule the world!Gone are the days of worshipping movie stars and athletes only for their talent.

Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z.

In the past few years, social media influencers dominate pop culture and brands are eager to work with them to build their brands.

From music to gaming; from fashion to sports; from wellness to lifestyle branding there are more than 50 million people calling themselves "creators" and many are influencers amassing a highly engaged community.

For brands, what are the most effective ways to identify and cultivate influencers and support content creation?This book is for anyone who wants to understand the landscape of influencer marketing with an eye for collaborations between influencers and companies.

Perfect for brand managers and agency professionals, up and coming influencers, and students wanting to enter this exciting field of marketing, this book combines practical advice and examples with an overview of the academic insights to date.

Topics include creators and the creator economy, typology of influencers, how to work with them, considerations for campaign design and implementation. Celebrity 2.0: The Role of Social Media Influencer Marketing to Build Brands is a great primer to the influencer marketing ecosystem and the influencer marketing relationship framework to learn how content marketing, native advertising and content marketing all come together.

Information

Save 3%

£22.95

£22.25

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information