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Innovationsmarketing fur UMTS-Diensteangebote, Paperback / softback Book

Innovationsmarketing fur UMTS-Diensteangebote Paperback / softback

Paperback / softback

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Stephan Bohm analysiert die mit der Einfuhrung von UMTS-Mobilfunkdiensten verbundenen marketingspezifischen Fragestellungen und entwickelt eine Innovationsmarketingkonzeption fur UMTS-Netzbetreiber, die Ansatzpunkte zur marktorientierten Entwicklung von Diensteangeboten und zur Ausgestaltung der Marketinginstrumente in der Einfuhrungsphase von innovativen UMTS-Diensteangeboten bietet.

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  • Item not Available

  • Format:Paperback / softback
  • Pages:617 pages, 2 black & white illustrations, 14 black & white tables
  • Publisher:Deutscher Universitats-Verlag
  • Publication Date:
  • Category:
  • ISBN:9783824479979
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Information

  • Item not Available

  • Format:Paperback / softback
  • Pages:617 pages, 2 black & white illustrations, 14 black & white tables
  • Publisher:Deutscher Universitats-Verlag
  • Publication Date:
  • Category:
  • ISBN:9783824479979