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Defending Your Brand : How Smart Companies use Defensive Strategy to Deal with Competitive Attacks, Hardback Book

Defending Your Brand : How Smart Companies use Defensive Strategy to Deal with Competitive Attacks Hardback

Hardback

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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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