Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Mobile & Social Game Design : Monetization Methods and Mechanics, Second Edition, Hardback Book

Mobile & Social Game Design : Monetization Methods and Mechanics, Second Edition Hardback

Hardback

Only a few left - usually despatched within 24 hours

Description

Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization Completely updated, Mobile and Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices.

Through the book‘s many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology.

Learn How to Attract and Retain Gamers and Make Money The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook.

It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization.

A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users.

The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the game‘s overall stickiness and revenue per user.

He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models.

Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.

Information

Other Formats

£175.00

Only a few left - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information