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Strategic Marketing : International ed Paperback
by Todd Mooradian, Kurt Matzler, Lawrence J. Ring
Paperback
Description
An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Information
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Item not Available
- Format:Paperback
- Pages:408 pages, Illustrations
- Publisher:Pearson Education (US)
- Publication Date:01/12/2008
- Category:
- ISBN:9780137136971
Information
-
Item not Available
- Format:Paperback
- Pages:408 pages, Illustrations
- Publisher:Pearson Education (US)
- Publication Date:01/12/2008
- Category:
- ISBN:9780137136971