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Pharmaceutical Marketing 4.0 : Indian Context, Hardback Book

Pharmaceutical Marketing 4.0 : Indian Context Hardback

Hardback

Out of stock

Description

The book is application oriented highlighting the new trends within Indian Pharmaceutical Industry, Challenges that Marketers are likely to face & the Strategies that they can adopt. It is also designed keeping in mind the Pharmaceutical & Healthcare management programs taught at various B-schools. This book serves as a reference book for pharma marketers and the students of Pharmaceutical & Healthcare Management Programs. This book can be a part of Brand Manager's library - a book s/he can refer to whenever s/he has to clarify concepts.

Highlights of the Book

          *          Covers marketing concepts which a pharma marketer needs to know

          *          It focuses on latest concepts and examples

          *          Provides frameworks that can be applied on-the-job

          *          A summary is given at the end of each chapter for quick reference

          *          It is backed by author's Industry experience coupled with academic experience of teaching the subject to students undergoing management program in Pharmaceutical & Healthcare Management

Book is for whom?

          *          Pharma Industry Marketing Practitioners

        * Students undergoing a Pharmaceutical /Healthcare Management Program

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£32.79

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