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Creer une marque - initiation aux marques pour les petites et moyennes entreprises, Paperback / softback Book

Creer une marque - initiation aux marques pour les petites et moyennes entreprises Paperback / softback

Part of the Intellectual Property for Business series

Paperback / softback

Out of stock

Description

Les marques constituent un atout majeur pour les entreprises.

Ce guide pratique indique comment les petites et moyennes entreprises peuvent utiliser les marques a des fins strategiques pour developper leur image de marque et comment elles peuvent les proteger.

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£18.00

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