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The One-Percent Edge : Small Changes That Guarantee Relevance and Build Sustainable Success, eAudiobook MP3 eaudioBook

The One-Percent Edge : Small Changes That Guarantee Relevance and Build Sustainable Success eAudiobook MP3

Narrated by Cassandra Campbell

eAudiobook MP3

Please note: eAudiobooks can only be purchased with a UK issued credit card.

Description

Want to stay competitive? Keep evolving.

Solid profits, a strong brand, steady customersall of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors?

The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the businessmarketing, customer service, finances, products, peoplethen repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit.

Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to:

  • Put energy into profitable areas and trim dead weight
  • Raise prices by selling value instead of things
  • Access new markets by adapting products or services
  • Hire the right team players
  • Turn customers into brand ambassadors
  • Find your own niche and avoid imitating
  • And more
When change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolvingand pulling ahead of the pack.

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