Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing Management, Global Edition
Philip Kotler
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Siempre Se Cierra : T?cnicas Y Estrategias de los Mejores Vendedores Para Perfeccionar El Arte de las Ventas Para Obtener M?s Clientes, Recibir M?s Referencias Y Ganar M?s Dinero
Omid Kazravan
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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