Marketing Management (Arab World Editions) with MyMarketingLab Access Card Mixed media product
by Salah Hassan, Imad Baalbaki, Hamed Shamma, Philip Kotler, Kevin Keller
Mixed media product
Description
This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world.
The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world.
Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Mixed media product
- Publisher:Pearson Education Limited
- Publication Date:09/08/2012
- Category:
- ISBN:9781447925217
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Mixed media product
- Publisher:Pearson Education Limited
- Publication Date:09/08/2012
- Category:
- ISBN:9781447925217