Marketing Strategy and Competitive Positioning
Graham Hooley
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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How to Use Customer Data : Navigating GDPR, DPDI and a Future with Marketing AI
Sachiko Scheuing
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Can Marketing Save the Planet? : 101 Practical Ways to Use Sustainable Marketing as a Force for Good
Michelle Carvill
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Reimagining Luxury : Building a Sustainable Future for your Brand
Diana Verde Nieto
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Think Human : The Customer Experience Revolution in the Digital Age
Olivier Duha
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Leading the Listening Organisation : Creating Organisations that Flourish
Mike Pounsford
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement
Julie Atherton
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The Business Models Handbook : The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed
Paul Hague
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The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand
Annie Pace (Founder) Scranton
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Content Marketing Strategy : Harness the Power of Your Brand’s Voice
Robert (Chief Strategy Officer) Rose
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Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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Practical Salesforce Architecture : Understanding and Deploying the Salesforce Ecosystem for the Enterprise
Paul McCollum
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E-Commerce Growth Strategy : A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Kunle Campbell
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Sustainable Business : Key Issues
Helen (University of Amsterdam, The Netherlands) Kopnina
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The Expert Guide to Retail Pricing : An Analytics-Based Approach to Maximise Margins
Kiran Gange
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