The Gen Z Frequency : How Brands Tune In and Build Credibility
Gregg L. Witt
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Provocateur : Images of Women and Minorities in Advertising
Anthony J. Cortese
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Adland : A Global History of Advertising
Mark Tungate
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Creating Passion Brands : How to Build Emotional Brand Connection with Customers
Helen Edwards
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Essentials of Advertising
Robert Cluley
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Native Advertising : The Essential Guide
Dale Lovell
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The Complete Website Planning Guide Workbook
Darryl King
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Man Appeal : Advertising, Modernism and Menswear
Paul (Parsons New School, Paris, France) Jobling
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Undressing the Ad : Reading Culture in Advertising
Katherine Toland Frith
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Advertising the American Dream : Making Way for Modernity, 1920-1940
Roland Marchand
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Cracking the Ad Code
Jacob (Hebrew University of Jerusalem) Goldenberg
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An Autobiography
David Ogilvy
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Casting for Big Ideas : A New Manifesto for Agency Managers
Andrew Jaffe
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Giants of Sportswear: Fashion Trends throughout the Centuries
Leen Demeester
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Advertising and Identity in Europe : The I of the Beholder
Robin (University of Sheffield.) Warner
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Privatising Culture : Corporate Art Intervention since the 1980s
Chin-tao Wu
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Networked Press Freedom : Creating Infrastructures for a Public Right to Hear
Mike (Assistant Professor, University of Southern California) Ananny
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Toward Fewer Images : The Work of Alexander Kluge
Philipp (Reasearch Associate, University of London) Ekardt
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Advertising and Anthropology : Ethnographic Practice and Cultural Perspectives
Timothy de Waal Malefyt
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Marcel, University of Toronto Danesi
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Goods : Advertising, Urban Space, and the Moral Law of the Image
Emanuele Coccia
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The Complete Copywriter : Create Marketing Copy That Works
Alan Barker
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