Managing Digital Transformation : Understanding the Strategic Process
Andreas (Universita Ca' Foscari Venezia, Italy) Hinterhuber
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Foundations of Social Entrepreneurship : Theory, Practical Tools and Skills
Tanja (Judge Business School, University of Cambridge, UK) Collavo
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Creating Value with Data Analytics in Marketing : Mastering Data Science
Peter C. Verhoef
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Sport Brands
Patrick Bouchet
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A Practical Guide to Event Promotion
Nigel Jackson
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Ethics in Advertising : Making the case for doing the right thing
Wally (National Advertising Review Board, USA) Snyder
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Pricing Strategy Implementation : Translating Pricing Strategy into Results
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Brand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Strategic Public Relations Leadership
Anne Gregory
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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Organizing Marketing and Sales : Mastering Contemporary B2B Challenges
Per (Stockholm School of Economics, Sweden) Andersson
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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The Art of Consultative Selling in IT : Taking Blue Ocean Strategy a Step Ahead
Venkatesh Upadrista
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Railways Studios : How a Government Design Studio Helped Build New Zealand
Peter Alsop
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Demand-Driven Business Strategy : Digital Transformation and Business Model Innovation
Cor Molenaar
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The Green Six Sigma Handbook : A Complete Guide for Lean Six Sigma Practitioners and Managers
Ron Basu
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Governance, Stewardship and Sustainability : Theory, Practice and Evidence
George Dallas
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The Cooperative Economy : A Solution to Societal Grand Challenges
Dovev Lavie
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An Introduction to Applied Semiotics : Tools for Text and Image Analysis
Louis Hebert
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Marketing Strategy for the Creative and Cultural Industries
Bonita (Lycoming College, USA) Kolb
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Sport Consumer Behaviour : Marketing Strategies
Daniel C (Temple University, USA) Funk
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