Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe (Manchester Metropolitan University, UK.) Steadman
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Marketing Research : A Managerial Approach
Al Marshall
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Review of Marketing Research
Naresh K. Malhotra
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Charity Marketing : Contemporary Issues, Research and Practice
Fran (University of Suffolk, UK) Hyde
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Behavioural Research for Marketing : A Practitioner's Handbook
Julian Adams
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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International Marketing Data & Statistics
Euromonitor International
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Designing Performance Measurement Systems : Theory and Practice of Key Performance Indicators
Fiorenzo Franceschini
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Tourism Marketing in East and Southeast Asia
Dimitrios (Associate Professor in Tourism Marketing, Univers Stylidis
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The World Customs Organization : Past, Present and Future
Hector Hugo Juarez Allende
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Handbook of Market Research
Christian Homburg
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Chinese Consumers and the Fashion Market
Yingjiao Xu
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Format: Book (Hardback)
