Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, The Netherland Alsem
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, The Netherland Alsem
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Economics and Alcohol : Consumption and Controls
Marcus (President, International Center for Alcohol Policies (I Grant
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Economics and Alcohol : Consumption and Controls
Marcus (President, International Center for Alcohol Policies (I Grant
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Marketing Discourse : A Critical Perspective
Per Skalen
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Marketing Discourse : A Critical Perspective
Per Skalen
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Challenging Corporate Social Responsibility : Lessons for public relations from the casino industry
Jessalynn R. Strauss
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Challenging Corporate Social Responsibility : Lessons for public relations from the casino industry
Jessalynn R. Strauss
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Marketing Communication : A Critical Introduction
Richard Varey
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Marketing Communication : A Critical Introduction
Richard Varey
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Advertising and Consumer Citizenship : Gender, Images and Rights
Anne M. Cronin
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Advertising and Consumer Citizenship : Gender, Images and Rights
Anne M. Cronin
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Internal Marketing: Directions for Management
Barbara Lewis
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Advertising Exposure, Memory and Choice
Andrew A. Mitchell
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Advertising Exposure, Memory and Choice
Andrew A. Mitchell
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