The Power of Experiments : Decision Making in a Data-Driven World
Michael (Harvard Business School) Luca
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R.E.D. Marketing : The Three Ingredients of Leading Brands
Greg Creed
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Brand Hacks : How to Build Brands by Fulfilling the Consumer Quest for Meaning
Emmanuel Probst
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Beyond Advertising : Creating Value Through All Customer Touchpoints
Yoram (Jerry) Wind
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Creating Superfans : How To Turn Your Customers Into Lifelong Advocates
Brittany Hodak
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Marketing Rebellion : The Most Human Company Wins
Mark W Schaefer
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Networked : The New Social Operating System
Lee (Director, Pew Internet & American Life Project, Pew Resea Rainie
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Beyond Choices : The Design of Ethical Gameplay
Miguel (Associate Professor, IT University of Copenhagen) Sicart
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Twitterbots : Making Machines that Make Meaning
Tony (Associate Professor, University College Dublin, Belfield) Veale
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True Story : How to Combine Story and Action to Transform Your Business
Ty Montague
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Ecstatic Worlds : Media, Utopias, Ecologies
Janine (York University) Marchessault
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Fred Forest's Utopia : Media Art and Activism
Michael F. (Associate Professor of French and Francophone Stud Leruth
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Hacking Life : Systematized Living and Its Discontents
Joseph (Associate Professor, Northeastern University) Reagle
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Scientific Advertising
Claude C Hopkins
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Kellogg on Advertising and Media : The Kellogg School of Management
Bobby J. (Kellogg School of Management -- Marketing) Calder
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Worried About the Wrong Things : Youth, Risk, and Opportunity in the Digital World
Jacqueline Ryan (Associate Professor | Graduate Director, Uni Vickery
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Frenemies : The Epic Disruption of the Advertising Industry (and Why This Matters)
Ken Auletta
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The Tangled Web They Weave : Truth, Falsity and Advertisers
Ivan L. Preston
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The Daily You : How the New Advertising Industry is Defining Your Identity and Your Worth
Joseph Turow
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Branding It 3.0 : Business Performance through Excellence in Brand Management
Marco Casanova
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Unleash the Power of You : A Step-by-Step Guide to Creating and Sustaining Your Own Personal Brand
Valerie Nifora
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Making Ads Pay : Timeless Tips for Successful Copywriting
John Caples
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Promotional Strategies for Books : How to Market & Promote Your Book
Dale Roberts
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