Advertising in New Formats and Media : Current Research and Implications for Marketers
Patrick (University of Antwerp, Belgium) Pelsmacker
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Epica Book 29 : Creative Communications
Epica Awards
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£84.65
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Game Theory in Management : Modelling Business Decisions and their Consequences
Michael Hatfield
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Communicating Corporate Social Responsibility in the Digital Era
Adam Lindgreen
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How to Measure and Manage Your Corporate Reputation
Terry Hannington
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£135.00
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Strategic Stakeholder Engagement
Chris Anastasi
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£135.00
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Advertising : Types of Methods, Perceptions & Impact on Consumer Behavior
Lucas Barreau
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The Value of Design in Retail and Branding
Katelijn (Hasselt University, Belgium) Quartier
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Advertising and Multilingual Repertoires : from Linguistic Resources to Patterns of Response
Marco Santello
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Motivating SMEs to Cooperate and Internationalize : A Dynamic Perspective
George Tesar
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Social and Environmental Issues in Advertising
Sukki (Bryant University, Smithfield, RI, USA) Yoon
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Transforming Organizations for the Subscription Economy : Starting from Scratch
Alexander Manu
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Contemporary Issues in Branding
Pantea (Middlesex University London, UK) Foroudi
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£135.00
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Digital Dawn in Adland : Transforming Australian Agencies
Robert (RMIT, Australia) Crawford
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The Consumerist Manifesto : Advertising in Postmodern Times
Martin P. Davidson
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The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch
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Decoding Coca-Cola : A Biography of a Global Brand
Robert (RMIT, Australia) Crawford
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Engaging the Heart in Business : A Revolutionary Market Approach Based On Love
Alice Alessandri
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