Experiencing Public Relations : International Voices
Elizabeth Bridgen
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Explorations in Critical Studies of Advertising
James F. Hamilton
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Marketing Management and Communications in the Public Sector
Martial (Swiss Graduate School of Public Administration, Swi Pasquier
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Strategic Communication : An Introduction
Jesper (Lund University, Sweden) Falkheimer
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Policymaking for Citizen Behavior Change : A Social Marketing Approach
Nancy R. Lee
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Digital Sport Marketing : Concepts, Cases and Conversations
Alan ('Teach' Consultancy, UK) Seymour
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The Handbook of Communication Training : A Best Practices Framework for Assessing and Developing Competence
J Wallace
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Analyzing Music in Advertising : Television Commercials and Consumer Choice
Nicolai Graakjaer
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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Public Relations in the Nonprofit Sector : Theory and Practice
Richard D. (University of San Francisco, USA) Waters
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The Dark Side of CRM : Customers, Relationships and Management
Bang Nguyen
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Routledge Handbook of Sports Marketing
Simon (Coventry University, London, UK) Chadwick
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Frameworks for Market Strategy : European Edition
Noel (Columbia Business School, USA) Capon
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Global Advertising Practice in a Borderless World
Robert Crawford
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Pioneering African-American Women in the Advertising Business : Biographies of MAD Black WOMEN
Judy Davis
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Roger J. (DePaul University, USA) Baran
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Advertising and Public Memory : Social, Cultural and Historical Perspectives on Ghost Signs
Stefan Schutt
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A History of American Consumption : Threads of Meaning, Gender, and Resistance
Terrence Witkowski
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Green Advertising and the Reluctant Consumer
Kim (University of Oregan, USA) Sheehan
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