Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert E. Hinson
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Promoting Sustainable Innovation and the Circular Economy : Legal and Economic Aspects
Ole-Andreas Rognstad
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Strategies for Responsible Innovation : Perspectives, Projects, and Tools for Co-creating the Future We Want
Andre Martinuzzi
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Regenerative Business Voices : Values-based Entrepreneurship for Sustainable Enterprises
Mark G. Edwards
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Corporate Criminal Liability and Sanctions : Current Trends and Policy Changes
Michala Meiselles
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Public Relations for Public Health and Social Good
Brooke W. (University of South Carolina, USA) McKeever
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Transformational Sales Leadership : Sales Leader Perspectives
Christine A. Eastman
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Design Your Business : A Creative Pathway to Transforming Ideas into Successful Products
Luca Iandoli
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Media Ethics : Cases and Moral Reasoning
Clifford G. (University of Illinois at Urbana-Champaign, U Christians
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The Practice of Ethical Leadership : Insights from Psychology and Business in Building an Ethical Bottom Line
Claas Florian Engelke
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Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Maria Cristina Longo
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Digital and Social Media Marketing : A Results-Driven Approach
Aleksej (KEDGE Business School, France) Heinze
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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