Platform Strategies : A Guidebook for Entrepreneurs in the Platform Economy
Paul Belleflamme
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Trust Inc. : How Business Wins Respect in a Social Media Age
Matthew Yeomans
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How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding
T. Moilanen
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Positioning for Advantage : Techniques and Strategies to Grow Brand Value
Professor Kimberly A. Whitler
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
R. Govers
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Building Brand Authenticity : 7 Habits of Iconic Brands
M. Beverland
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The AI Marketing Canvas : A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
Raj Venkatesan
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Future Human Behavior : Understanding What People Are Going To Do Next
Thimon De Jong
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The Circular Economy : A User's Guide
Walter R Stahel
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Sustainable Marketing Planning
Neil Richardson
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CIM Coursebook: Project Management in Marketing
Elwyn Cox
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How to Win Campaigns : Communications for Change
Chris Rose
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Ambush Marketing in Sports
Gerd (Reutlingen University, Germany) Nufer
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Lifestyle Brands : A Guide to Aspirational Marketing
S. Saviolo
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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
S. Finlay
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Trendology : Building an Advantage Through Data-Driven Real-Time Marketing
C. Kerns
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Cheaponomics : The High Cost of Low Prices
Michael Carolan
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Being a Successful Interpreter : Adding Value and Delivering Excellence
Jonathan (Consultant Interpreter, UK) Downie
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The Handbook of Carbon Accounting
Arnaud Brohe
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Corporate Diplomacy : Building Reputations and Relationships with External Stakeholders
Witold J. Henisz
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Artificial Intelligence for Marketing : Practical Applications
Jim Sterne
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Format: Book (Hardback)
