Routledge Handbook of Sports Marketing
Simon (Coventry University, London, UK) Chadwick
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Corporate Communication : A Marketing Viewpoint
Klement Podnar
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Influence : How Social Media Influencers are Shaping Our Digital Future
Sara McCorquodale
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, The Netherland Alsem
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, The Netherland Alsem
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Economics and Alcohol : Consumption and Controls
Marcus (President, International Center for Alcohol Policies (I Grant
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Economics and Alcohol : Consumption and Controls
Marcus (President, International Center for Alcohol Policies (I Grant
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Internal Marketing: Directions for Management
Barbara Lewis
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Content Strategy in Technical Communication
Guiseppe Getto
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Strategic Brand Management in Higher Education
Bang Nguyen
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Strategic Brand Management in Higher Education
Bang Nguyen
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Contemporary Issues in Branding
Pantea (Middlesex University London, UK) Foroudi
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Contemporary Issues in Branding
Pantea (Middlesex University London, UK) Foroudi
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Online Place Branding : The Case of Hong Kong
Phoenix Lam
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Online Place Branding : The Case of Hong Kong
Phoenix Lam
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Public Relations Cases : International Perspectives
Danny Moss
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