Public Relations in the Nonprofit Sector : Theory and Practice
Richard D. Waters
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Public Relations in the Nonprofit Sector : Theory and Practice
Richard D. Waters
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The Economics of Quality, Grades and Brands (Routledge Revivals)
Peter Bowbrick
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The Economics of Quality, Grades and Brands (Routledge Revivals)
Peter Bowbrick
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Analyzing Music in Advertising : Television Commercials and Consumer Choice
Nicolai Graakjaer
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Analyzing Music in Advertising : Television Commercials and Consumer Choice
Nicolai Graakjaer
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Promoting Sustainable Living : Sustainability as an Object of Desire
Justyna Karakiewicz
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Promoting Sustainable Living : Sustainability as an Object of Desire
Justyna Karakiewicz
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Environmental Advertising in China and the USA : The desire to go green
Xinghua Li
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Environmental Advertising in China and the USA : The desire to go green
Xinghua Li
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Global and Multinational Advertising
Basil G. Englis
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Global and Multinational Advertising
Basil G. Englis
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Social Marketing : Theoretical and Practical Perspectives
Marvin E. Goldberg
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Social Marketing : Theoretical and Practical Perspectives
Marvin E. Goldberg
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Measuring Advertising Effectiveness
William D. Wells
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Measuring Advertising Effectiveness
William D. Wells
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Concise Encyclopedia of Advertising
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Concise Encyclopedia of Advertising
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Contemplating Corporate Marketing, Identity and Communication
Klement Podnar
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Contemplating Corporate Marketing, Identity and Communication
Klement Podnar
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The Routledge Handbook of Critical Public Relations
Jacquie L'Etang
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Corporate Branding : Areas, arenas and approaches
T C (Middlesex University London, UK) Melewar
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Corporate Branding : Areas, arenas and approaches
T C (Middlesex University London, UK) Melewar
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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