Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
Shelby D. Hunt
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Responsible Business : The Textbook for Management Learning, Competence and Innovation
Oliver Laasch
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Living the Brand : How to Transform Every Member of Your Organization into a Brand Champion
Nicholas Ind
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Ethics and Management in the Public Sector
Alan Lawton
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Birth of a Salesman : The Transformation of Selling in America
Walter A. Friedman
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Brand Management : Mastering Research, Theory and Practice
Tilde (Copenhagen Business School, Denmark) Heding
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen (University of Virginia, USA) Mick
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Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business
Laure Claire Reillier
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How to Win Campaigns : Communications for Change
Chris Rose
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Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes
Perry Marshall
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Journalism and PR : News Media and Public Relations in the Digital Age
John Lloyd
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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The Pricing and Revenue Management of Services : A Strategic Approach
Irene C.L. Ng
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